TGM 8th Edition

[brianmontgomery2000]

Okay, if this is complete heresy I want to apologize right up front. I remember reading about Bobby Clampett's swing back in the 80's, but have only rediscovered it here in the past spring. I have appreciated Lynn's instructions here and everyone else's posts.

I completely agree with videos and the optimum pattern mixes. That alone would go a very long way toward making it approachable to a broader audience.

I'm going to propose a couple of more radical things -- things I might consider doing if I owned the copyrights. Again, I'm thinking what I'd do to broaden the acceptance (I'm a marketing professional, primarily product development and management, so I'm thinking about what I'd do if my company ever gave me TGM to manage and expand.)

First, I'd offer an 8th Edition that was a complete re-write of the basic book that still keeps the chapter structure and order. I would go back over all previous seven editions, but use the 1st (or Homer's best) as my basis. Like going back to the original Greek for a new translation of the New Testament.

I'd convene a council made up of the most knowledgeable scholars on TGM -- Lynn obviously, and any others. It would be like a new translation of the original text, with new pictures. I would keep the same numbering structure for continuity. This version would also contain commentary about each section (format wise, on the same page like footnotes).

Second, I'd think about offering something like a Living Translation. Keep the same numbering structure, but have it in completely contemporary language. This version may not be needed -- we wouldn't know until we complete the 8th Edition.

Third, I'd look at whether it would make sense to have a version that was not structured in the old way. A true re-structuring of the material based on what's been learned, etc. [Again, if this is heresy, please forgive me. My goal is to make this material as accessible as possible to the broadest audience.] Maybe the re-write of the 8th covers this, but maybe not.

In addition to a new book version or versions, I'd start putting a plan in place for the re-launch. We also need to look at getting more certified instructors across the nation, etc., but the post is just the book!

Sorry for the long post...I guess I could have just said 8th Edition re-written more clearly with lots more pictures, maybe a highly changed version ala a "Living Translation" and maybe a version that is completely reorganized into a different structure. All three coexist and start to have their own future editions.

I would love to see this information as broadly distributed and easily approachable as possible.

[Daryl]

If re-write, photography and illustration costs were say $200K, add Marketing costs, say $50K?. Price and Qty. How many would need to be sold to recoup $250K?

[brianmontgomery2000]

If re-write, photography and illustration costs were say $200K, add Marketing costs, say $50K?. Price and Qty. How many would need to be sold to recoup $250K?

Ah, the business case as to whether we should do it...

To me, it's either a minimal thing -- basic re-write, minimal photography and illustration costs (I think we can keep it well below $200K) -- or a much larger thing where TGM message and methodologies are the core of a larger TGM "empire"...

That last is approaching it strictly as a growth business -- how would I grow it into something to support a small company. The first would be how to make money as more of a cottage industry to me at least.

[Daryl]

Ah, the business case as to whether we should do it...

To me, it's either a minimal thing -- basic re-write, minimal photography and illustration costs (I think we can keep it well below $200K) -- or a much larger thing where TGM message and methodologies are the core of a larger TGM "empire"...

That last is approaching it strictly as a growth business -- how would I grow it into something to support a small company. The first would be how to make money as more of a cottage industry to me at least.

I consider 200K would be a waste of time. The reality is closer to 2,000.00 per page and 400 pages. $800,000.00 plus 75K per language (with page layout changes) before printing and distribution. Two year project. Management %?.

1,000,000 copies sold, at $25.00 Retail per copy. 2 years. 12 Languages.

Anybody got an extra 3.5 Mil. First ya gotta buy the Rights.

Put all video references on the Web with a dedicated site and forum. Extra 1 mil. Seminar staff, travel expenses, bla, bla bla.

[brianmontgomery2000]

I consider 200K would be a waste of time. The reality is closer to 2,000.00 per page and 400 pages. $800,000.00 plus 75K per language (with page layout changes) before printing and distribution. Two year project. Management %?.

1,000,000 copies sold, at $25.00 Retail per copy. 2 years. 12 Languages.

Anybody got an extra 3.5 Mil. First ya gotta buy the Rights.

Put all video references on the Web with a dedicated site and forum. Extra 1 mil. Seminar staff, travel expenses, bla, bla bla.

Can't get there from here, so best option is to continue to use the old photos and work on cleaning up the wording. I'm not from the publishing industry so I can't dispute the cost factors though it seems high to me.

So, accepting the high costs as a given...as you say, forget the traditional print approach.

We build it on the web with a wikipedia approach. Sections are put up and hyperlinked. Members submit pictures and videos, moderators are responsible to allow or prune, etc. To some degree, kind of like these forums! We also leverage a model used in academia -- peer review.

Hard to monetize -- probably looking at an advertising revenue stream with maybe a small annual subscription to encourage broad acceptance. Other revenue streams from DVD's, training aids, certified centers, etc. That is, assuming we are looking to make money on this versus just spread the word.

[Yoda]

I consider 200K would be a waste of time. The reality is closer to 2,000.00 per page and 400 pages. $800,000.00 plus 75K per language (with page layout changes) before printing and distribution. Two year project. Management %?.

1,000,000 copies sold, at $25.00 Retail per copy. 2 years. 12 Languages.

Anybody got an extra 3.5 Mil. First ya gotta buy the Rights.

Put all video references on the Web with a dedicated site and forum. Extra 1 mil. Seminar staff, travel expenses, bla, bla bla.

From the movie, Dumb and Dumber:

http://www.bing.com/videos/watch/vid...8-289361102142

[Daryl]

From the movie, Dumb and Dumber:


http://www.bing.com/videos/watch/vid...8-289361102142

Ok. So your saying 3.5 mil is a deposit. I can understand that. I just needed the wake-up call.

[brianmontgomery2000]

Ha!

One of those, "if you want to make a small fortune with TGM, start with a large one..." kind of things?

[brianmontgomery2000]

Out of curiosity, anybody know what the rights to the book are considered to be worth?

[mb6606]

Okay, if this is complete heresy I want to apologize right up front. I remember reading about Bobby Clampett's swing back in the 80's, but have only rediscovered it here in the past spring. I have appreciated Lynn's instructions here and everyone else's posts.

I completely agree with videos and the optimum pattern mixes. That alone would go a very long way toward making it approachable to a broader audience.

I'm going to propose a couple of more radical things -- things I might consider doing if I owned the copyrights. Again, I'm thinking what I'd do to broaden the acceptance (I'm a marketing professional, primarily product development and management, so I'm thinking about what I'd do if my company ever gave me TGM to manage and expand.)

First, I'd offer an 8th Edition that was a complete re-write of the basic book that still keeps the chapter structure and order. I would go back over all previous seven editions, but use the 1st (or Homer's best) as my basis. Like going back to the original Greek for a new translation of the New Testament.

I'd convene a council made up of the most knowledgeable scholars on TGM -- Lynn obviously, and any others. It would be like a new translation of the original text, with new pictures. I would keep the same numbering structure for continuity. This version would also contain commentary about each section (format wise, on the same page like footnotes).

Second, I'd think about offering something like a Living Translation. Keep the same numbering structure, but have it in completely contemporary language. This version may not be needed -- we wouldn't know until we complete the 8th Edition.

Third, I'd look at whether it would make sense to have a version that was not structured in the old way. A true re-structuring of the material based on what's been learned, etc. [Again, if this is heresy, please forgive me. My goal is to make this material as accessible as possible to the broadest audience.] Maybe the re-write of the 8th covers this, but maybe not.

In addition to a new book version or versions, I'd start putting a plan in place for the re-launch. We also need to look at getting more certified instructors across the nation, etc., but the post is just the book!

Sorry for the long post...I guess I could have just said 8th Edition re-written more clearly with lots more pictures, maybe a highly changed version ala a "Living Translation" and maybe a version that is completely reorganized into a different structure. All three coexist and start to have their own future editions.

I would love to see this information as broadly distributed and easily approachable as possible.

Why bother? Homer stated you only needed to do three things - up the TSP down the TSP and learn a hinge. One could add the stationary head, a lag pressure point, adjusting our intial setup alignments based on the "D plane" science. IMHO Homer's greatest gift was the common language explaining the various concepts allowing for intelligent discussion. Imagine if Homer could have been party to internet forums like this one?